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Guest Comment Card
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As a consultant, I hear all kinds of seemingly unrelated questions. Why don't I sell more desserts? Should I buy an espresso machine? Why are my lunch counts down? My answer is a question that is incredibly simple, and stumps most people...
"I don't know... What do your Guest Comment Cards say?"
Yes, guest comment cards. Probably the most cost-effective and valuable way to gather data, collect feedback, and provide answers to your most perplexing questions. In a Past Trade Secret on Guest Comment Cards, we talked about how they can help ensure that unhappy guests don't walk out the door and never return. But comment cards can do much more.
Take the question "Why don't desserts sell?" Add a few specific questions to your comment card or create a special card to shed some light on the subject. Take a look at a this sample:
You'll be amazed at the valuable information you'll receive from just
one week of completed comment cards. It doesn't need to be complicated.
Comment card questions can be changed easily and often when you print
them in-house, or use a local copy center. There are also companies who offer electronic comment card systems. They
do the work for you and compile data bases, too. I recommend that you
look into this type of system for your operation. For Trade Secrets Members,
we've attached our comprehensive Guest
Comment Card Special Report .
In addition to expert tips on what questions to ask, and how the card
should be designed, we also describe a simple system for introducing the
card that guarantees you will get the results you're looking for.